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Brand design is the art of joining together aesthetics and concepts, where the intangible essence of a company is distilled into a visual representation.

It's about making use of color palettes and typography, illustration and space in a way that resonates with the audience.

"Our new startup was armed with passion but we lacked identity. Invisible Assistant took us on a transformative journey, drawing out the vision for our company, to instil it into a logo and accompanying brand book which became a beautiful representation of our company as well as a rallying cry to investors and customers alike. As a result, our startup blossomed, not just into a business, but a captivating story of innovation and success."

Elements involved:

  • Logo design

  • Typography

  • Colour palette

  • Brand guidelines

  • Print and digital stationary such as letterheads

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